Relocation Guide: Is Villajoyosa Spain’s Best Coastal Town?

Villajoyosa, (also Villajoiosa) often abbreviated to “La Vila” by locals, boasts more than just its cheerful name, which translates to “Joyful Town“, it’s the quieter more authentic sibling to Benidorm. Safety is good, and the pace of life leans towards the unhurried, ideal for those looking to swap the stress of city life for the soothing rhythms of coastal Spain.

The town exudes warmth, not just from its sunny weather but also from its community. While expats have sprinkled themselves into the area, it hasn’t lost its Spanish soul. Families can enjoy its mix of parks and schools, while retirees find the kind of tranquillity that doesn’t feel like isolation. It’s that friendly place where people remember your wine and tapas order after the second visit.

What’s the weather like year-round in Villajoyosa? Expect sun, sea breezes, and just enough rain to keep the palm trees looking photogenic. Summers hit that sweet spot of warm without frying, while winters are mild enough to leave your coats gathering dust. It’s the kind of climate where planning anything outdoors comes with little risk.

What are Villajoyosa’s beaches like? Playa Centro (or Playa de Vilajoiosa) is a postcard-perfect golden sand beach with colourful houses standing guard along the promenade. It’s famous throughout Spain. (In fact, more than one Netflix series has been recorded here.) Need a quieter spot? Playa El Torres whispers rather than shouts, with hidden coves perfect for a secluded dip or an existential moment of staring at the sea.

What are some things to do in Villajoyosa? Outdoor enthusiasts can explore hiking trails that wind through nearby hills, or opt for casual cycling routes along the coast. Food lovers will revel in fresh seafood dishes, local specialities like arroz con costra, and desserts featuring Valor’s famous chocolate. For history, Villajoyosa’s 16th-century town walls and the Chocolate Museum make for interesting (and occasionally delicious) detours.

Is Villajoyosa too touristy? While summer sees more visitors, Villajoyosa doesn’t turn into the human traffic jam that can happen in nearby Benidorm. It’s a town that balances local charm with just enough seasonal vibrancy to keep things lively without feeling overwhelming. The town’s Moors and Christians festival, complete with re-enactments and cannon fire, adds a dramatic flair to its cultural calendar.

Is it easy to make friends in Villajoyosa? Absolutely, though a little effort helps. The town has a friendly mix of locals and expats who enjoy a good coffee, tapas, and seaside strolls. Central and Northern European groups are present but don’t dominate, so learning some Spanish goes a long way. Join a local club, frequent the markets, or simply smile at your neighbours—it’s hard to go unnoticed in a town this close-knit.

What cultural differences should I prepare for? Siesta culture still holds sway here, so don’t expect a bustling town at 3 p.m. Local fiestas, however, explode with energy, colour, and noise—think Moors and Christians reenactments or religious processions with enough pageantry to make your average parade seem lazy. These events are as much about community as tradition, so dive in and enjoy.

How easy is it to integrate in Villajoyosa? It’s big enough for variety, but small enough to recognize familiar faces. Frequenting the same cafés or taking part in local events fast-tracks connections. The vibrant cultural scene and relaxed pace make it one of those places where “settling in” feels less like a chore and more like a reward.

What are the best neighbourhoods to live in Villajoyosa? The beachfront is the most popular area and attracts those who prioritize sea views and morning coffee with the sound of waves. Families often prefer areas slightly inland, where homes come with more space and proximity to schools. For a traditional Spanish feel, the old town offers character-filled apartments nestled among colourful streets.

What is Villajoyosa’s housing market like? Real estate options range from older apartments needing a bit of love—starting at around €100,000—to modern constructions with sea views from €250,000 and up. Beachfront properties remain the hot ticket, commanding higher prices but offering significant rental or resale potential. Long-term rentals are limited, with two-bedroom flats starting from around €700 per month.

Can I afford to retire here? If your pension covers moderate expenses, Villajoyosa’s cost of living is manageable (more about that in the next section), and cheaper than most other areas on Spain’s Northern Costa Blanca. Utilities, property taxes, and day-to-day expenses remain reasonable compared to larger cities. Plus, the town’s relaxed pace and easy access to healthcare make it a favourite for retirees who want comfort without extravagance.

Is Villajoyosa good for property investment? The housing market has seen steady growth, especially in well-located or beachfront properties. Renovated homes close to the coast fetch solid returns in the rental market, particularly during the tourist season. With careful research, Villajoyosa offers opportunities for both lifestyle buyers and savvy investors.

What is the cost of living in Villajoyosa?

Villajoyosa offers a balanced cost of living, combining affordability with quality. Here’s a breakdown of typical expenses:

• Renting:
  • One-Bedroom Apartments: Starting at approximately €550 per month.
  • Two-Bedroom Apartments: Around €700 per month.
  • Villas from approximately €350,000.
• Utilities: Monthly costs for electricity, internet, heating, cooling, water, and garbage collection average between €150 and €250, depending on usage and property size.
• Groceries: Local markets and supermarkets offer fresh produce and essentials at reasonable prices, contributing to one of the cheapest monthly grocery bills you will find in Europe.
• Dining Out: Enjoying a meal at a mid-range restaurant typically costs around €10 to €15 per person.
• Transportation: Public transport is both affordable and efficient. For instance, a tram ride to Benidorm costs approximately €4.
• Healthcare: The public healthcare system provides quality services, with private options (€50 – €150 per month) available for those seeking multi-lingual professionals or shorter wait times.

Overall, Villajoyosa presents a cost-effective lifestyle without compromising on comfort or amenities.

How’s the healthcare system in Villajoiosa? Solid and reliable. The public system provides excellent care, with local clinics and hospitals nearby. Private healthcare is also available for those wanting multi-lingual doctors or shorter wait times. Having both options means you’re well-covered, no matter your preference.

What about work opportunities? Tourism, fishing, and local services dominate the economy, so job prospects lean that way. Remote workers or digital nomads will appreciate the reliable internet and peaceful atmosphere. Setting up a business? The town’s gradual growth and community might make it worth exploring, however more robust work and business opportunities will be found in nearby Benidorm or Alicante city.

Is Villajoyosa safe? Crime levels are low, and walking through the colourful streets at night feels more serene than risky. Like anywhere, keep an eye on personal belongings in busier areas, but overall, it’s a town where safety doesn’t need to be a concern.

Are there good schools? Families can find local schools that cater well to younger children, with options for international education in nearby Alicante and Benidorm.

What are the best areas for dining and socializing? Villajoyosa’s beachfront promenade is the go-to spot for everything from tapas to full-course meals. Restaurants like Ca Marta and La Vila Gastrobar stand out for quality food and unbeatable views. For something casual, local cafés offer pastries and coffee that pair perfectly with a sunny morning stroll.

Are there reliable local businesses year-round? Villajoyosa is not a tourist town as such. The local population keeps essential services ticking over. Local butchers, bakeries, and markets ensure your pantry stays stocked. The town also hosts a central market where fresh fish, fruits, and vegetables are abundant. Tradespeople and healthcare services remain accessible, offering continuity for residents.

How accessible is the area? Villajoyosa benefits from its proximity to Alicante and Benidorm, making it easy to access via tram, bus, or car. Alicante-Elche Airport is just 35 minutes away, offering direct flights to major European cities. The tram line connecting Villajoyosa to nearby towns is not only affordable but also scenic, winding along the coast.

Can you live in Villajoiosa without a car? The town is compact, with most amenities within walking distance. The tram and buses handle longer trips, making it possible to get by without four wheels.

Specific amenities? Villajoyosa features a mix of modern and traditional facilities. Public libraries, gyms, and community centres are scattered throughout the town. The local market and boutique shops add a dash of character to everyday errands, while larger supermarkets handle bulk shopping needs.

What are the work opportunities in Villajoyosa? The local economy thrives on a mix of tourism, fishing, and small-scale local businesses. Opportunities lean towards hospitality, retail, and service industries, especially during the tourist season. Entrepreneurs find potential in niche tourism, dining, or cultural experiences, with the town’s growing appeal as a destination.

Villajoyosa’s reliable internet and peaceful environment make it a great choice for remote workers. Coffee shops and beachfront spots offer scenic alternatives to working from home, and co-working spaces are emerging in nearby cities like Alicante and Benidorm for those craving a more professional setting.

What industries stand out? Tourism and food production dominate. Villajoyosa is known for its chocolate industry, spearheaded by Valor, which provides local jobs and a touch of sweetness to the economy.

How’s the local economy? Villajoyosa benefits from a steady influx of seasonal visitors while maintaining a strong residential base. This dual focus creates stability and growth opportunities, making it appealing for small businesses and investors alike.

• Climate: Warm summers, mild winters, and just enough rain to keep it green, Villajoyosa’s weather feels like nature’s gift to sun-lovers.
• Beaches: Pristine sands and clear waters. Playa Centro provides lively activity, while Playa El Torres offers peace and quiet. There are many coves and beaches to explore nearby.
• Authentic charm: The colourful houses and historic streets create an atmosphere that’s both picturesque and genuine. It’s Spanish living without feeling overly commercialized.
• Welcoming Community: A mix of locals and expats ensures you’ll find friendly faces. The smaller town size means it’s easy to feel at home quickly.
• Accessibility: Proximity to Alicante and Benidorm, plus a well-connected tram system, keeps you close to modern conveniences without the city’s chaos.
• Affordable Living: Reasonable rents, modest utility bills, and local markets ensure a comfortable lifestyle without excessive costs.
• Low Crime Rates: Safety adds to the peace of mind, making it family-friendly and ideal for retirees.

• Limited Long-Term Rentals: While properties are available, options for long-term leases can feel scarce, and competition can be fierce. It’s best to look after summer.
• Quiet Winters: The town’s charm doesn’t fade in the off-season, but activities slow down, which might not suit those craving year-round buzz.
• Fewer Job Opportunities: Unless you’re remote working or in tourism, Villajoyosa’s economy may feel limiting for career-driven individuals.
• Schooling Options: Families with children seeking international or specialized education may find themselves travelling to nearby cities.
• Parking Challenges: The old town’s narrow streets and beachfront popularity make finding a parking spot tricky during busy times.

Villajoyosa is a pretty seaside town with a welcoming community, and a good choice for anyone seeking a balanced lifestyle.
The town isn’t perfect (thank goodness). It lacks work opportunities, and parking can test your patience, however, the pros far outweigh the cons for those who value quality of life.
Its mix of cultural authenticity and modern amenities creates a balance that’s hard to beat.

If you’re contemplating a move to the Costa Blanca, Villajoyosa deserves a spot high on your list. It might not be for everyone, but for the right person, it’s a joyful little corner of Spain that lives up to its name.